Businesses nowadays are faced with the dilemma of marketing to an audience that has their pick of content at the end of their fingertips. With the internet, there is no end to the number of ways that audiences can be marketed to, which can make it difficult to grab their attention without something truly unique to set your business apart from the others.

Modern problems require modern solutions, which is where we come in. Once a medium that was shunned for its blandness and lack of engagement, corporate video production services are now very much making a place for itself within the industry, with professionals coming up with creative ways using video content to showcase a business’s brand to their target users.

Customers are responding very favorably to creative corporate videos, and businesses have been seeking out these services to supplement their current marketing strategies. One of the biggest benefits of a great corporate video is that it is a great long-term investment for your business, as a single video can be used in a wide variety of applications. As long as you get a great company like BrightSky Video Production to handle your corporate video for you, the possibilities of your corporate video are endless.

One of the easiest ways that you can use a single corporate video repeatedly is by creating a video for the purpose of internal communications. Training and seminars used to be handled classroom style, with an instructor or trainer guiding the group or a binder of information being passed to the employees.

The problem with seminars like these is that many people find them dull, which can be problematic for the transfer of skills and information to the employees. This can lead to a much less effective form of training, which can be a waste of time and resources.

If you decide to invest in a corporate video, you should know that viewers retain 95% of a message when it is being conveyed in a video, as opposed to the 10% of information that they retain by reading the text version. This means that you end up with a much more successful training session with a corporate video, which is extremely beneficial for your business. Corporate videos are also a great way of conveying a lot of information in a short span of time.

Of course, a corporate video production does a great job of increasing your brand’s awareness. In an age where being forgotten about can spell trouble for your business, a good corporate video can bring the audience’s eyes back on your brand and business, which can do wonders for your brand’s reputation among your customers. Making use of strong and genuine emotions conveyed through video content is a simple, yet highly effective way of boosting your brand.
Professionals entering the workforce nowadays have become pickier about the kinds of companies that they want to work for. Not only do they care about the compensation and benefits that they expect from a company, but the work culture that the company offers is a huge factor in their decision to work with a specific company. A corporate video is a great way to show potential new hires why they should choose your company to help them grow professionally.
The most popular use for video content in the modern professional world is for online marketing purposes. Not only is this great for increasing your brand’s awareness, but a well-crafted video can do a lot for your business in terms of sales and other forms of conversions.

Websites like HubSpot and Forbes have reported statistics of an increase of up to 300% in click rates, simply by adding video content to your emails and newsletters, as well as statistics relating to an increase in interest of a company’s products and services after watching a video.

With all of these benefits of a single corporate video, it’s no wonder that more businesses are looking to use this in their own marketing strategies. So, what are you waiting for? Take the first step to success with us here at BrightSky Video Production! We offer a variety of professional corporate video production services, from product videos to recruitment videos to give your business a strong advantage in your industry. Click the link below and let’s get started on creating the perfect corporate video for your business today!