When was the last time you watched a corporate video production on Facebook, Twitter, and YouTube? It was probably within the day. People consume an enormous amount of videos every day. So, how can you compete with that? How can you make sure that your videos are more relevant than other videos? Why should viewers watch your videos instead of others?
Video continues to be one of the most powerful forms of social media content. Simply say, if you do not have a video on social media, you are losing the biggest opportunity to market your brand and reach out to your target market. You cannot take a step in the digital world without interacting with a video. You will be lost on the vast social media if your feed doesn’t contain a video.
Think of the Story
Before you start producing your corporate video production, think about this: what is the goal of the story and what kind of story do you want to tell? Think about what you want your audience to do and think after watching the video. If the goal is to raise awareness, then make sure that’s the message you are sending through the video. If it’s to encourage people to avail of your introductory prices, then that’s what the video should do. Simply put, make sure your video is focused on just one type of message.
Decide the Shooting Style
You have two choices: shoot the video yourself or hire a professional to do it? The easiest and cheapest way, of course, is to create videos using your smartphone. There are a number of video tools that you can use to edit and publish your videos. However, this is not the easiest thing to do. You have to plan the shoot, choose the location, and get the right lighting. Unless you are ready to do all these things, you should probably do the second option.
Hiring a professional to make the corporate video production is so much smarter, especially for companies. They know how to frame and tell a story. They know what your video needs to be effective at reaching their target market. Of course, that doesn’t mean you will lose control over the message of your video. You can collaborate with the videographer to make sure that your message isn’t getting lost in the aesthetics of the video.
When choosing the type of video, as well as the one who will make the said video, keep in mind your goals. If you are not sure about your capacity to come up with good-quality videos, then hire a professional to do it.