We can all agree that the coronavirus pandemic forever changed our lives, right? From socializing during the holidays to staying at home and having a Zoom meeting with family and friends, we’ve changed our lives in the last year all to stop this virus from spreading. And how noble it is indeed for us to think about our families and friends during these very troubling times. But we didn’t only change our lifestyles, we changed the way we do business, too. That includes how we are going to utilize corporate video production.
People are staying at home not just to keep others and themselves safe, but also to work remotely. Offices shut down their physical locations to save money. Some businesses did the same; transitioning to online stores is the best way to survive the pandemic right now. What does this mean for businesses and how can managers ensure the productivity of the staff remotely and virtually?
More Internal Communication
Thankfully, people have been used to corporate video production; so much so that it’s actually a part of everyday office life. Going into Zoom meetings, home-based workers should expect to be shown a corporate video. The video intends to explain processes and focus on procedures that will help everyone be as productive as they can be.
Videos are going to be used internally as much as for marketing purposes. Companies are going to produce videos that will train or retrain employees, as well as keep them on their toes about new policies, strategies, and campaigns. There will be more of these during teleconferences as managers wouldn’t want to explain the same thing over and over again.
Companies are going to spend more on these videos because they’re the only ones they have to communicate with their audience, employees, and target market. These videos are going to rule the airwave. The competition will be tougher, so companies will want to upstage their competitors. Although a lot of companies are trying to cut their marketing and advertising expenses, this is one thing where they will pour money into rather than hold back.
But spending more on corporate video production doesn’t mean it will get you more views. The audience is more discerning now. They want value and relevance. Making sure that your video sends the right message is still the most important aspect of producing it.