A corporate video production is focused on the company, its employees, and its processes. It aims to introduce the company to possible recruits and the general public as well. It differs from product videos because this kind of video doesn’t offer information about the business’ products and services. It doesn’t intend to sell. It wants to give the most accurate information you can find about a company. However, more often than not, these videos take on the character of being a bit too cheesy. They sound corny. They can also be too pushy.
The main goals of a corporate video production are to build the brand’s credibility, provide a quicker way for viewers to understand your company, preview the human side of your company, and connect with the viewers on an emotional level. The approach that some producers take is to be a little too dramatic, which makes some viewers feel that the video is inauthentic, something that business owners are trying hard to avoid.
Keep It Simple
Far too often, companies inundate their corporate videos with statistics and detailed information about what they have achieved in the past years. The problem with this is by the time you get to your point, your audience has already lost interest in what you’re trying to tell them. They have become so bored with all the figures and charts you plastered on their screens. They want information that will help them decide if you are the right company for them.
Cut to the chase. Tell them why you matter and what you can do for them. What do you want them to remember about your brand? Figuring that out is the first step to defining what your message is.
Tell a Story
Aside from being with a successful company, candidates also want to know they’re helping people through their work. Don’t just talk about money when you make a corporate video production. Instead, show the viewers how your company has changed lives in communities. Reel them in through the emotions of the video, although avoid being overly cheesy and dramatic. There is no need for that. Pose a question that’s also important to your viewers. They will want to find out if the video was able to answer this question.
Plan the Story
Don’t go into the production process blindsided. Make sure you understand the implications of the story you are about to tell. Is this something your audience wants to hear? Conduct a survey before you draft the story. Organize a focus group discussion to get to the gist of the problem. The trick is to find a story that resonates with your target audience.