Planning for the shoot of a corporate video production isn’t so difficult that you should fail at it. In fact, this might be the single most important thing you can do in the pre-production phase of the video. You need to prepare and make sure that your story will resonate with your target audience.
Pitch to Your Audience
Who is your audience? What do they want to hear from you? You have to tailor-fit the message to your audience. That’s the importance of reaching out to them to find out what they want to know about the company. Once you have an idea of what you want to address, only then can you start writing a script and planning how the story will be told.
Write a Script
In case you don’t know, the script is more than about the dialogue. You also need to include the technical breakdowns of the scenes. But a script is a good start. It tells you what direction you are planning to take with your story. It must include a list of locations, shoot type, angle, camera movement, and a brief description of what the shot means to the entire story.
Now that you have a script, the next step is to find the right location for the scenes in your video. Should the corporate video production be shot inside your office? Should it be outdoors? Should you show your office building, warehouse, factory? The location you will choose will also have to depend on your budget. Other factors to consider are the weather during the time of the shoot (if outdoors) and how to control the noise level in the area.
Wear Appropriate Clothing
Wear what you will usually wear for work. This should give the viewers an idea of the character and culture of the company. Remember that this is a corporate video production. You will send the right message by appearing in appropriate clothing. If you are a law firm, wear a suit. If you are a startup, jeans and a polo shirt will do.
Use the Right Music
Music will set the tone of the corporate video production. You can use free music, though you may want to look into having someone produce an original music for your video. Take a look at your budget if it can accommodate the fee of an original composition. You can also pay for a license fee of an already published music, though try not to use the popular ones as they can distract from your message.