Effective corporate video production can attract the right audience, send the correct message, and hold the interest of the viewers. Anything less than that is the failure on the part of the producers and the business owner. If you want people to get to know your business, a corporate video is the best way to go.
Know Your Objectives
You cannot wing the objective during the shoot. Make sure you understand what your goals are before shooting the scenes. Your objectives will determine the clarity of your messages. Decide how to reach these objectives in the manner that your audience wants.
Make It Short
Shorter videos have more impact. Viewers have short attention span. They cannot concentrate on a video for more than two minutes. Make your video short and straight to the point.
Don’t bury the message within the video. If possible, present your argument within 10 seconds of the video. That will keep the viewers interested. The main message of the video should be clear and concise. There should not be any ambiguity. Letting the audience know what to expect in the rest of the video heightens their interest. That will keep them on their seats.
Executives often just focus on the camera when making corporate video production. That feels awkward, stiff, and a little bit too formal. Viewers will no longer focus on your message but on the awkwardness of your pose. The subjects of the video should read and study the script before facing the camera. Practice the dialogue and act natural.
The video can establish continuity through locations. Make sure to study the weather and other environmental conditions if you are going to shoot outdoors. If you are going to use different locations for the shoot, do a transition. Make sure the video will flow naturally.
Plan Your Wardrobe
People notice your wardrobe the moment you appear on the screen. If you are the CEO, look the part. You can dress casually but make sure your wardrobe still screams authority. Plan your wardrobe according to the story that you are trying to convey.
Don’t just be a talking head. Present graphs, research, charts, animation, and other things to back up your claims. You cannot stand in front of the camera and say unfounded claims. Your corporate video production will be more effective if you present proof.
These seven things will help you create an effective corporate video that will benefit your business.