Metadata is the information about the video or blog post or image that you posted on your website or social media. It is the direct line of communication between the website and the search engine. Whatever the search engine finds out about your site will depend on the metadata. This is also the basis of your site’s ranking. So, if your corporate video production doesn’t have metadata (both basic and advanced), search engines such as Google and Bing won’t index it.
This data includes human-entered data such as meta titles, meta tags, meta descriptions, and alt tags. Without metadata, search engines won’t be able to index information about whatever you post on your site. You’ll be virtually unsearchable. Unless a web user enters your URL address on the address bar, no one will know your site exists.
Many web owners overlook the importance of metadata because they are focused on the things that they see such as the profile, posts, photos, likes, shares, and comments. But these are only possible because the metadata worked for search engines to index your site. Web users were able to like and share your post because they found your site, and that’s all because of metadata.
Video Metadata
The video metadata refers to the video name, file type, meta title, meta tags, keywords, alt tag, etc. This is the whole shebang. These are the information that search engines are looking for in a web page when they index the data there. One of the most important metadata you can include in a video file is the description of the corporate video production. Although not exactly used to index your site, the description shows up in search results. Make sure that the description includes the keywords related to the topic of the video.
Video Sitemap
This is different from the basic sitemap. A video sitemap gives search engines a clear overview of the website. The sitemap should include tags used to describe your video. Make it easier for search engines to find information about your website by creating a video sitemap that is uncomplicated and free from confusing tags and elements.
Closed Captions
Captions allow everyone to understand the video. The audio is converted into text or the video transcript is hard-subbed on the video. This gives those with hearing impairment the opportunity to understand the message of the video. Aside from audience reach, it’s also great for search engine optimization because search engines can better understand the relevance of the corporate video production to web queries.
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