In the course of your corporate video production career, one of the most exciting and terrifying things that you’re going to experience is when you take on your very first corporate video client. This is an exciting opportunity because this means that you have the chance to prove yourself professionally, which means that you have an opportunity to advance your career if this project goes well.
However, this can be terrifying as well, because the opposite is also true. If you mess up this project, you risk hurting your reputation in the video production industry, which can hurt the progress of your career.
One of the first steps to handling your first project is learning how to work with your client to create the video that they need. Fortunately, there are easy steps to take to make sure that you are on the same page as your corporate video production client. Find out what those steps are here.
Give your client a breakdown of costs
First-time video clients tend to be unaware of how much a single video is going to cost them, so they enter the agreement with very little knowledge about this. When they find out about the cost of it, they are blindsided by how much it costs, which causes them to lash out at the production company just to save face.
In order to make sure that this does not happen to your new client, you should make sure that the both of you address the concern of cost when they book you for a video project. Providing them with a strong breakdown of costs associated with the video project will help them understand why it costs as much as it does, and it also allows you to work with them to come up with a good compromise for the both of you.
Do not overpromise on your work
When you sign on your very first corporate video production client, it may be very tempting to promise them everything and then some. Sometimes production companies will promise their clients that their video is going to be everything that they needed for their marketing and is the answer to all of their needs.
While you should never shortchange yourself, you should always be realistic about what you can actually give your client when it comes to their video. This allows them to manage their own expectations about what they can realistically expect from the video that you create for them. Make sure to show them some samples of your earlier work so that they know what you bring to the table.